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Public Relations

In our experience, public and investor relations are among the most important investments. Few things influence targeted audiences more than the objective opinions of press and analysts. Our public and investor relations focus on building awareness and positive perceptions among industry and investment communities.

Communications Strategy​

Crafting an effective communications strategy takes a careful approach and a clear understanding of both the target audience and the industry. We develop plans based on company objectives to determine the most promising market opportunities.

Messaging & Positioning

We articulate high impact messaging and positioning as well as unique value propositions that enable companies to stand out. GI specializes in positioning that helps with “crossing the chasm” by creating messaging that ensures your story resonates with targeted audiences.

Public & Investor Relations

In our experience, public and investor relations are among the most important of company investments. Few things influence targeted audiences more than the objective opinions of press and analysts. Our public and investor relations focus on building awareness and positive perceptions among industry and investment communities.

Announcements & Press Events

We develop powerful announcements that communicate company positioning, messages and milestones. News that reinforces the company story is communicated through outreach press events such as conference calls, tours and conferences as well as through webinars and social media which are important elements in securing mindshare.

Trade Shows & Conferences

Effective trade show and conference synchronization is needed to springboard the activities of a company’s participation at key events. We work to ensure a premium exhibit communications and unique branding positioning complemented by aggressive outreach programs to establish a powerful event or show presence.

Public Speaking

We identify speaking opportunities by topics that reach a company’s target audiences and parallels the company messaging matrix and positioning. GI supports all aspects of speaking including, slide design, scripting and speaker coaching for company presentations.