Innovate and Differentiate!
Content Marketing Services
Content marketing enables companies to establish industry thought leadership that educates audiences, boosts website traffic, and creates opportunities. Assuming the position as a thought leader elevates perceptions of a company and its branding reputation. GI develops authoritative communications content programs to engage the targeted audiences.
Website content
We’re all aware that “content is King” and keeping website content fresh enhances SEO and average length of stay. Since websites serve as a company’s online storefront, they must deliver compelling content and call-to-actions as well as intuitive navigation. Our website content progressively discloses the information targeted audiences require during the purchasing cycle and prompt prospect engagement.
Blogging
Blogging accomplishes two primary goals:
- blogs establish company thought leadership
- blogs positively effect SEO
Through blogging companies extend their online reach giving them the opportunity to deliver valuable communications content to broader audiences. GI works to ensure blogs are updated regularly with posts that are of high quality on topics relevant to the targeted communities and audiences; keeping the blog fresh positively impacts company stature and public perception.
White papers
White papers assert a company’s thought leadership within an industry or market niche. We create white papers that engage the audience and enhance company and solution perceptions. Written correctly, white papers can be repurposed for many applications ranging from sales support documentation to contributed PR article submissions.
Case studies
Customers and partners are a company’s most valuable assets. Developing case studies require a delicate touch with customers and partners to call out competitive advantages, key value propositions and ROI. Often customers and partners are reluctant to disclose why they chose your solution; we exercise the necessary discretion to draw these points out during our case study development.
Literature
We take a holistic approach to showcase your intellectual capital by creating a literature hierarchy which ensures that each literature element plays a role in the sales cycle. By overlaying the entire communications process with the prospect profile, we manage a progressive disclosure of information to each targeted audience including decision makers, specifiers and influencers.
Scripting
Whether video, visual or spoken a presentation relies on its script to articulate and frame the message. At GI, our scripts are geared to tell a company or solution story while addressing the informational needs of the audience. During our scripting process, we ensure branding, positioning and messaging consistency to deliver differentiation, key value propositions and ROI.