Positioning for Growth!

Financial Services

At GI, we support startups, investors, and their portfolio companies by leveraging financial services and modern marketing analytics. We provide a comprehensive view of new funding opportunities enhancing startup or limited partnership (LP) searches as well as due diligence processes for the investment community of Angel, Seed, and Early-Stage Investors, Venture Capitalists (VCs), and Private Equity (PE) firms. Our authoritative marketing communications test market concepts, messages, and target markets for startups and investor portfolio companies seeking investments and/or market penetration.

Investment Preparation

GI offers stand-in management services providing senior marketing, sales/business development, and financial services and management. Our experts position your company for success.

We also assist you with building the prospect base and strategic alliances investors require by creating compelling websites, sales decks, literature, and sales tools.
Additionally, we help by creating your Investor deck to position startups for investment presenting compelling overviews of your intellectual property and patents, unique selling propositions and differentiation, market sizing, go-to-market strategies, competitive landscapes, and roadmaps.

Fund Raising Assistance

To help ensure startups are attractive candidates for investment, GI helps you establish or grow your Board of Directors by facilitating BOD member searches and introductions.

We also support raising capital for startups that require help with funding ranging from seed to series A, with Investor searches and introductions to Angel, Seed, and Early-Stage Investors in addition to VCs.

Additionally, leveraging the connections of our on-staff merchant banker, we provide funding assistance by identifying and securing startup investors.

Investment and LP Searches

To assist investors with investment and LP searches, GI works to uncover prospective portfolio companies and LPs for their investments. We help investors determine if an investment is viable by test marketing prospective investment business models, offerings, target markets, etc. Leveraging trend analytics helps you make the right investment and marketing decisions.

Our modern analytics techniques enable cost-effective due diligence of prospective portfolio companies converting customer responses from targeted outreach messages into actionable intelligence. We collect, prepare and analyze all your marketing data delivering turn-key analytics to help guide your investment strategies.

Business Analytics

Business analytics leads to the creation of long-term value for a company from its customers, markets, and relationships. Understanding how the interactions of these forces combine together to create opportunities for growth is the key to successful business analytics. At GI, we understand that well-executed business analytics is an invaluable tool for any company, both for internal management and resource funding.

35+ AI-powered Reports capture over 200 data points including KPIs to create an analytical basis for decision making; Demographic analysis to measure the dimensions and dynamics of populations; Behavioral analysis focusing on understanding why people behave the way they do; Geographic analysis that incorporates location intelligence in order to improve the odds of a particular message reaching the right consumer; Psychographic analysis to evaluate consumers based on traits such as values, desires, goals, interests, lifestyle, etc.; and, Correlation analysis to identify whether there are any significant patterns, trends, or insights.

Message/Market Validation

The only true gateway to unlocking long-term value is to succeed with consistently growing your business by reaching new customers in existing markets as well as by entering new markets. GI can help with the strategic planning and execution of these initiatives.

GI creates opportunities for value that persists over the long-term, to keep the floodgates open so value can flow. GI uses a combination of outreach via LinkedIn Sales Navigator and Direct Email marketing and leverages trend analytics to help you make the right investment and marketing decisions.

Focus Groups

GI offers startups and portfolio companies a path to cost-effective focus groups providing a proven way for startups and investors to demonstrate an appreciation of the products and services offered and further develop the customer relationship. Whether virtual or in-person, glean the intelligence typically generated by focus group events. GI is always ready to assist with these types of events ranging from user group conferences to webinars and trade show participation.

By hosting startup and portfolio company virtual or in-person events, entrepreneurs and investors can connect with people they’ve never met before in addition to being introduced to new prospects. GI specializes in helping with “crossing the chasm” by creating event messaging that ensures your story resonates with targeted audiences.