Digital Marketing
Rise above the noise, get noticed!
Lead Generation
For B2B and B2C AI and Tech companies, GI has had excellent results from both prospect and investor lead generation campaigns we’ve been conducting on LinkedIn.
Rather than relying on volume alone, we focus on precision as we execute a continuous, targeted engagement strategy that identifies and connects with high-value profiles. By mapping the structure of target organizations, we deliver a consistent stream of highly qualified leads.
We nurture the leads generated and secure prospect contact information – at that point, the lead is turned over to you for your follow-up and closure. GI can help you be prepared to fulfill these leads with sales tools that deliver consistent and compelling messages and CTAs.
Email Campaigns
What if you could have and qualified internal email list thousands deep in a matter of weeks without waiting for opt-in? We will create a customized email list and conduct targeted email campaigns for you that deliver results. We conduct multi-tier drip campaigns featuring clean and concise designs utilizing plain fonts and text formatting with a clear and compelling call-to-action (CTA).
We grab attention with high-impact subject lines that clear Spam filters, using short, tight, action-oriented messaging, while we create a sense of urgency in the prospect to take action. Our email campaigns typically have a 5-8% response rate.
Digital Campaigns
GI develops and executes comprehensive paid and organic digital marketing programs to fulfill business and brand objectives. We blend creativity and innovation around a common communications strategy to deliver purpose-driven campaigns. Digital advertising drives visitors to your website. Based on our digital media analysis, we determine the best campaign approach focusing on keywords, brand, and messages as well as remarketing possibilities.
We consider choices for an ad format, including text, image/banner ads, video, and options on the Google Display Network. GI manages each advertisement from campaign concept through to placement and reporting. At GI, we develop and execute creative digital marketing outreach campaigns that engage the key players in the sales cycle, including influencers, specifiers, and decision makers, quickly moving them through the purchasing cycle.
Social Media
For GI, social media marketing involves using social media and social networks to market and enhance the image of a company and its products and services. Social media management positively influences a company’s online perceptions and reputation. Also, social media effectively demonstrates engagement and responsiveness to the community and markets served. It gives companies a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Publishing on social media is as simple as sharing a blog post, an image, or a video on a social media platform. By posting frequent and relevant social posts, GI enhances a company’s virtual presence to increase awareness and website traffic. Social media engagement has a major impact on companies, affecting everything from brand awareness to customer loyalty.