:: Cartesian Gridspeed, Ltd., CEO and chairman - Graham Gaylard

“Golden Impressions public relations and marketing services increased our market visibility and significantly improved our evaluation software downloads from one per month to over one per day. This has greatly improved the marketing and sales opportunities for our new subsidiary company, Slim Search, Inc.”

:: SLIM Search, Inc., sales director - John Kirsten

“Golden Impressions Marketing helped SLIM Search, Inc. launch our North American based business. They created the company’s identity and corporate messaging which successfully catapulted SLIM Search’s sales and marketing initiatives. They have enabled our story to appear in leading publications and online media in our marketplace leading to licensing by a highly recognized industry authority.”

The Challenge

SLIM Search, Inc.

Cartesian Gridspeed, Ltd., a privately held New Zealand-based biotechnology company, was expanding through a planned launch of a new subsidiary company, SLIM Search, Inc., to serve the North American market. One of the goals for SLIM Search was to establish a new identity with messaging that communicated their strong value proposition to a new audience within the genomic search tool market. To support the introduction of its new search technology, Cartesian Gridspeed offered a free download of their genomic research tool. This introduction method generated an average of only one download request per month.

Our solution

Golden Impressions Marketing was engaged by Cartesian Gridspeed's management to launch SLIM Search through multiple marketing and public relations campaigns. In concert with the company's management we developed the positioning for SLIM Search and initiated a marketing plan to articulate the messaging for the company and its advanced search technology. After developing a company backgrounder, fact sheet, FAQ and profile we began to release one press announcement per month to the wire services. Additionally, each announcement is distributed through a highly focused email news service. As part of the positioning for the company in the North American market, SLIM Search chose to participate in the Next Generation Sequencing trade show. Golden Impressions was responsible for securing and managing a speaking slot as well as the exhibit presence. We coordinated all pre-show activities as well as the post-show direct mail campaign for attendees interested in the SLIM Search solution.

Golden Impressions supports the development and delivery of news on SLIM Search’s latest announcements, technical articles, commentaries and market briefs. These placements appear in the industry’s leading trade publications and online media worldwide.

The results

Early results have included coverage of the company's technology in two feature articles: OBBeC; a news portal that "Brings Business to The World of Biotechnology & Informatics" and Genetic Engineering News; a publication covering "Biotechnology from bench to business". The press materials and feature articles provide new ways to reach out and increase traffic to the SLIM Search web site. Directly corresponding to the company's marketing investments, the download requests for their genomic search tool increased from one per month to over one per day, a 3,000% increase. Golden impressions efforts created multiple new sales opportunities for SLIM Search and are attributed to leading to a new strategic account, a highly recognized authority within the next generation sequencing market.