Advertising - Online and printAt Golden Impressions, we blend creativity and strategy to develop an advertising program to meet your business objectives. We initiate an in-depth analysis of the media placement options considering your targeted audience and the reach for print and on-line advertising options. Working with you we create advertising messaging that resonates with your targeted market – whether it’s selling ideas or products, building brands, or positioning companies. We develop the creative concept to totally set your company ahead of your competition in your prospect’s mind building a competitive advantage.
We take an integrated approach to your messaging ensuring it is fully complementary with your public relations program so that your company speaks from one platform with a consistent message.
Demand creationWe develop and implement creative programs that engage the key players in your sales cycle including the influencers, specifiers and decision makers. These programs create demand for your products and services by presenting your company's compelling solutions to the leading issues and challenges faced by each audience.
Literature & writing servicesWe take a holistic approach to your literature needs, overlaying the entire communications process with the prospect profile while managing a progressive disclosure of information to each targeted audience.
Whatever your content needs are, you can confidently outsource them to Golden Impressions - whether it's a series of case studies to arm your sales force, a bylined article to showcase your intellectual capital, or a market brief or application note to highlight your company's products and services. We'll make sure it's well researched, well written and well received by your target audiences.
Trade show & event supportGolden Impressions works with you to ensure your company obtains the most from participating in any industry forum or business conference. We develop materials targeted to market venues, arrange interviews with attending media, and help you establish a powerful event or show presence.
Market research & analysis - custom researchGolden Impressions research programs help your company gain a competitive edge through better understanding of market trends, industries, competitors and prospects. We can help you properly position your products and services by identifying the needs of your prospective buyers as well as evaluating the competitive landscape.
Knowledge is the key to your competitive edge, whether it is understanding your targeted audience, competitive landscape or the perceived value of your products or services. We can prepare, package and deliver a multitude of research and analysis options for you.